health food industry report: the arrival of an aging society, chondroitin sulfate prospects can be expected

2022-02-20 15:12:54

recently, elephant research institute released the "2020 health food industry research report" (hereinafter referred to as the "report"). the report shows that in recent years, the scale of china's health food market has continued to expand. with the aging of society, china's health food industry has entered a new period of strategic opportunities, and china's nutrition and health food industry has opened the prelude to the 2.0 era.

among them, chondroitin sulfate and glucosamine hydrochloride (referred to as ammonia sugar) are the main raw materials for the production of health foods with the effect of increasing bone density, which has the effect of improving bones and joints. according to the report, in the era of health food industry 2.0, there is a huge potential market for chondroitin sulfate, and the consumption prospects are promising.

the report shows that china's health food industry arose in the 1980s. 2014 is an important watershed in the development of china's health food industry. at that time, with the liberalization of cross-border e-commerce policies and the impact of overseas purchasing, foreign health food brands accelerated into the sight of domestic consumers.

MOST OF THE DOMESTIC HEALTH FOODS ARE CONCENTRATED IN PROTEIN POWDER, VC, VE, CALCIUM TABLETS, MULTIVITAMINS AND OTHER RELATIVELY SINGLE NUTRITIONAL SUPPLEMENTS, AND FOREIGN EMERGING BRANDS ARE MORE FOCUSED ON FUNCTIONAL AND DETAILED NUTRITIONAL SUPPLEMENTS, SUCH AS CRANBERRIES FOR URINARY SYSTEM HEALTH, COLLAGEN PEPTIDES FOR BEAUTY AND BEAUTY, DEEP-SEA COD LIVER OIL THAT ADJUSTS BLOOD PRESSURE AND LIPIDS TO SOFTEN BLOOD VESSELS, ETC.

imported brands have driven the demand for health food among young people, and also promoted the development of differentiated large items in the overall health food industry. whether the product has practical efficacy, whether it hits the health pain points of modern people and the control of health food companies on channels, will become the leading factor for the success of health food brands in the future, and the overall industry will gradually mature.

with the increasing standardization and scientificization of the health food industry, people's potential health care needs have been gradually released, and china's health food industry has grown rapidly, and there have been more than 2,000 registered enterprises so far.

in 2016, the market size of china's health food industry reached 261.33 billion yuan, and the market size in 2017 was 293.89 billion yuan, an increase of 12.46% year-on-year. china's health care products market continues to expand, health care varieties have also increased, in 2019, china's health care products market size is about 360 billion yuan.

according to the report, according to the economic development status of china and the development trend of the industry, it is expected that the market size of china's health food industry will exceed 400 billion yuan in 2020. under the background of social aging, chronic disease prevention and control and "great health", china's health food industry has entered a new period of strategic opportunities and opened the way to 2. prelude to the 0 era.

with the rise of people's living standards, the requirements for their own health are gradually improving, and the demand for health food is also increasing, especially the demand for health food by specific groups of people has surged.

the report shows that the penetration rate of different health care products varies greatly, but overall, compared with developed countries and regions, the per capita consumption and penetration rate of health care products in china is still very low. the per capita consumption of health care products in china is still low compared with developed countries and regions in europe and the united states.

in 2018, the per capita consumption of health food in china was 117 yuan, which was only 18% of the per capita consumption of health care products in japan in the same period, only 13% of the united states, and only 15% of the hong kong region of china. the penetration rate of health food in china is still very low compared with european and american countries. the average penetration rate of health food in the united states is more than 50%, of which the penetration rate of health food over 65 years old is as high as 73%.

in contrast, the average penetration rate of health food in china is only about 20%, of which the penetration rate of health food over 65 years old is about 23%. in contrast, there is still a lot of room for improvement in the per capita consumption and penetration rate of health food in china.

as the main consumer of health food, the number of elderly people in china is increasing. the development of the health food industry ushered in the dividend of population aging.

according to the national bureau of statistics, there are about 250 million elderly people aged 60 and above in china, accounting for 17.9% of the total population. in recent years, the consumption of the elderly has grown rapidly, and it is expected that the scale of elderly consumption will reach 61.26 trillion yuan in 2050.

the report believes that the relatively long life span horizontally lengthens the consumable time of consumers, increases the frequency of purchase of health care products, and makes the overall demand for nutrition and health products in society increase. with the deepening of the aging society, the demand for health care for chinese residents will grow exponentially in the future.

in addition, it is worth mentioning that in the fast-paced and high-intensity modern society, the expansion of the sub-healthy population is also conducive to the penetration of health food into the young and middle-aged groups.the report shows that the current global aging problem is intensifying, and the high-risk population of bone and joint diseases will also increase, driving the demand for related health foods to rise. among them, in all kinds of health foods, chondroitin sulfate will first benefit from the aging of society.

chondroitin sulfate and glucosamine hydrochloride (abbreviated as ammonia sugar) are the main raw materials for the production of health foods with increased bone density effect. chondroitin sulfate is mainly used in arthritis, eye drops, etc., has the effect of relieving pain, promoting cartilage regeneration, has a certain effect on improving elderly degenerative arthritis, rheumatoid arthritis, can improve joint problems, and it has been popular in the united states as a supplement to improve osteoarthropathy and health food for many years.

according to the data released by the national bureau of statistics, in 2050, china's population aged 60 and above will reach 483 million, the increase in the base of the elderly population has brought about an increase in the demand for health care products, a huge population base, for chondroitin sulfate and other joint maintenance health food market to provide broad market prospects, the industry can look forward to the future.with the advancement of science and technology, more and more new functions of chondroitin sulfate have been discovered. chondroitin sulfate can increase the activity of lipase, so that the glycerol in the chylomicrons can be decomposed, so that the chylomicrons in the blood are reduced and clarified, and also has anticoagulant and antithrombotic effects, which can be used to alleviate or treat coronary artery sclerosis, increased lipids and cholesterol, angina, myocardial ischemia and myocardial infarction and other conditions; chondroitin sulfate can also be used in the treatment of certain neurological headaches, neuralgias, arthralgias, migraines, and can also be used for the adjuvant treatment of hearing impairment and hepatitis caused by streptomycin, and is also the main raw material for the production of eye drops to protect the recovery of cornea and cornea damage.

in recent years, the production of chondroitin sulfate in china has shown a rapid growth trend. the average annual production from 2006 to 2009 was 3 300 tonnes, with a compoundr of 24 per cent. since 2010, the growth rate of chondroitin sulfate in china has slowed down, but the output continues to rise, reaching 4645 tons in 2010, 10400 tons in 2015, 20163 tons in 2019, according to the 10-year compound growth rate of 18%, it is expected that in 2020, the domestic chondroitin sulfate market capacity will be 23793 tons.

china is the world's largest producer of chondroitin sulfate

the report shows that china is the world's largest producer and exporter of chondroitin sulfate, and more than 80% of the world's production is provided by china.

china mainly extracts crude chondroitin sulfate from animal cartilage, and then purifies it into raw materials for health care products through professional production processes, and animal sources mainly include cattle, pigs, poultry, fish, etc. as a big livestock country, the raw materials such as animal cartilage required for the production of chondroitin sulfate in china are sufficient and cheap, and the international certification is very standardized and has core competitiveness.

with the continuous cleaning and rectification of the health food industry, a large number of enterprises lacking approval documents in the market will be cleared out, and health foods with formal approvals will be valued.

in the future, the overall demand of the health food industry will be higher and the aging of society will intensify, and health foods such as amino sugar chondroitin sulfate will usher in a period of development.

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